Hengdian Silver
Silver Conveys Affection · Culture Carries Meaning · Value Endures
Crafted from S925 sterling silver, we infuse every piece with emotion, culture, and kindness toward the world.
“Every piece tells a story.”
S925 Silver Customization Experts Empowering You
Hengdian Silver positions itself as a “customization-empowering partner,” serving global brand owners, wholesalers, independent-site operators, and designers with OEM/ODM and private-label customization for S925 silver with AAA cubic zirconia & moissanite—building a distinctive position in the global silver market.
We help you turn warm, meaningful designs into products on your brand's shelves.
Brand Manifesto
B2B Silver Customization Expert
Hengdian Silver is the preferred S925 silver (AAA CZ & moissanite) customization expert for social-media creators, independent-site owners, e-commerce sellers, and wholesalers—with trend-driven original style references and personalized customization, helping partners effortlessly build exclusive product lines.
Let Great Design Become Your Shelf Asset
Through S925 sterling silver, we infuse emotion, culture, and social value into every piece; drawing on Hengdian Jewelry’s manufacturing heritage, we give partners accessible, fast-sampling, private-label-ready customization.
The Customization Partner Most Trusted by Global Partners
To become the most trusted S925 silver customization partner for global brand owners and wholesalers—with mission at our core and manufacturing experience as our backbone, helping partners easily build their own brands.
Professional Customization, Empowering You.
Narrative: Silver Conveys Affection, Culture Carries Meaning
Collection: Every Piece, a Story.
Origins Meilong
Two decades from a small town to the global silver chain.
Entering the Industry
Earning the craft at Meilong's source.
Founding the Company
Incorporated as Guangzhou Hengdian Trading.
Going Online
Joining Alibaba.com for global B2B.
Launching the Independent Site
From seller to branded operator.
The Silver
S925 expertise for your brand.
Brand Architecture
Hengdian Silver is a Hengdian Jewelry brand—standing on a giant’s shoulders, leaping from manufacturing to mission.
Hengdian Jewelry
A leading manufacturer with over 10 years in the industry—renowned for fine craftsmanship, a global supply chain, and long-term trust, serving retailers, brand owners, and wholesalers across Europe, America, and the Middle East. Core capabilities span scaled production, supply-chain management, and process R&D.
Hengdian Silver
A Hengdian Jewelry brand in 925 silver—emotion at its base, culture as depth, social value as pursuit, serving partners with affordable storytelling silver.
Dual-Brand Synergy
Hengdian Jewelry is the backbone—providing manufacturing strength and supply-chain confidence; Hengdian Silver is the soul—giving silver jewelry emotion, culture, and social value.
Endorsement & Empowerment
Hengdian Jewelry's 20 years of manufacturing experience provides Hengdian Silver with quality endorsement and supply-chain assurance.
Brand Differentiation
Hengdian Silver faces the market with an independent brand identity, carrying unique multi-layered missions and emotional-cultural value.
Resource Synergy
Sharing back-office resources such as design R&D, production, and quality control to maximize efficiency.
Complementary Value
Hengdian Jewelry meets commercial needs; Hengdian Silver meets emotional, cultural, and mission-driven needs—forming a brand matrix.
It Started with an Ocean
An Awakening While Diving · A Bigger Answer
Founders Win Chen and Henry Lee love diving. Diving worldwide, they saw the ocean decline—bleaching reefs, plastic, turtles in nets, traded shells, dugongs losing their seagrass homes.
In that moment they knew: across every country and culture, we must all care for the Earth, oceans, climate, and stars—our shared future.
As a Chinese house sharing both Chinese and world cultures, we believe every culture shares one Earth. That’s our start: not just silver, but wearing emotion and responsibility.
The Birth of Hengdian Silver · More Than Beauty
Facing decline and extinction, they built collections around endangered species—calling on the world to protect our shared home.
Ocean Series is only one of Hengdian Silver’s product lines. Standing alongside it are the Land Animals Series, the Zodiac Series connecting people with the stars, and the World Cultures Series.
People everywhere carry their own culture and aspirations.
Jewelry is understood differently across regions—which is why designs vary so widely.
Yet one thing transcends culture and borders: we should all care for the earth, the ocean, the climate, the stars above, and the world we live in.
This is our shared future—and where our journey and mission begin.
Four Product Collections
Four themes, each with its own emotions, cultural roots, and values—together a three-dimensional brand narrative.
Ocean Series
Focused on endangered marine life, we design to awaken conservation—from sea turtles to hammerheads, every piece honors the deep blue, and part of proceeds funds ocean protection.
Green Sea Turtle
Endangered
Hawksbill Turtle
Critical
Dugong
Vulnerable
Hammerhead Shark
CriticalChinese Mythology Series
From five millennia of Chinese myth, we turn auspicious beasts—dragons, phoenixes, qilins, cranes—into wearable Eastern tales.
Chinese Dragon
Auspicious
Fenghuang (Phoenix)
Rebirth
Qilin
Benevolent Beast
Immortal Crane
LongevityZodiac Series
When silver meets the stars, each zodiac sign is a metaphor for “you”—drawn from Western astrology and the Chinese Twenty-Eight Mansions, freezing our bond with the cosmos in silver.
Aries
3/21–4/19
Taurus
4/20–5/20
Gemini
5/21–6/20
Cancer
6/21–7/22World Cultures Series
From Eastern dragons to Western totems, we honor every culture and turn love for others into warm, meaningful custom gifts.
Birthstone
Greek Mythology
Middle Eastern
Custom Design
Target Audience
Hengdian Silver’s customers are not end consumers, but global partners—by empowering them, we reach hundreds of millions of end users.
Online Channels
- Social Media Creators — livestream creators (trend-style updates, sampling service), seeding creators (marketing assets—copy, images, video)
- Independent Website Owners / Retailers — marketing-material display, wide style selection
- Wholesalers — price-sensitive, credit terms, regular style updates
- Self-designed Brands / Designers — personalized customization collaboration
- Local E-commerce Stores — retailers and wholesalers
Offline Channels
- Mall Retail Stores — low MOQ requirement, diverse styles
- Tourist Boutiques — high cultural-element requirements, packaging needs (Chinese Culture Series as focus)
- Wholesalers — incremental customer supplement
Europe & America 80%, Southeast Asia & Middle East 20%.
Mainly extended variations, with culture, festival and wedding as support.
Ocean & Zodiac series lead in Europe and America; World Cultures series leads across global cultural circles.
Personalized customization that helps partners turn heartfelt sentiments for special people into gifts of warmth and sincerity.
Service System · Full-Chain Empowerment
Product Services
- MOQ=25, 3 pcs for existing molds
- 24h fast 3D, 10-day sampling
- 500 new styles/month
- 7–15 days for existing molds / 25–30 days for new
- Logo engraving service
Sales Services
- 1-on-1 sales follow-up
- Certification & compliance service
- Product catalog
- Fast logistics & customs advice
- Worry-free after-sales
Marketing Services
- HD product images & video
- Styling guides
- Quarterly trend recommendations
- Collection story asset kits
- Holiday marketing planning
Customization
- Product customization
- Product photography service
- Packaging customization
- Brand co-branding planning
- Themed collection co-development
Brand Development Roadmap
From founding to global reach, Hengdian Silver grows in four stages toward a mission-driven silver brand.
Brand Foundation Period
- Brand website launch
- Four collections launched simultaneously
- Social-media creator collaboration pilot
- First batch of nonprofit partners for Ocean / Land series confirmed
Brand Growth Period
- Deep expansion of four collections
- Middle East & Southeast Asia market channel build-out
- Global promotion of World Cultures series
- Annual social-impact report published
Brand Sublimation Period
- Becoming a globally recognized representative of the mission-driven silver customization brand
- Deep collaboration with international environmental & cultural NGO
- Comprehensive sustainable-material supply-chain system established
- Global rollout of offline concept stores / pop-up stores
Brand Heritage Period
- Number of protected species continuously grows; nonprofit impact scales up
- A jewelry vehicle for the global spread of Chinese culture
- Definer of the meaningful, story-rich silver jewelry category
- Passing on to the next generation: the brand itself is the continuation of the mission
“Respecting every culture and safeguarding our shared future
— this is the very purpose of Hengdian Silver.
