Can you do micro-innovations on existing styles?

Can you do micro-innovations on existing styles?

Yes. Especially in fully custom (personalized) mode, we extend your existing styles with micro-innovations: a stone swap, a proportion tweak, a finish change, or a connector update. The goal is to feel fresh and on-trend while keeping the silhouette your customers already recognise — evolution, not replacement.

What counts as a micro-innovation

How to brief a micro-innovation

1. Send the existing design and mark what should change.
2. List what must stay — the signature element you want protected.
3. We return a 3D render of the updated version for markup.
4. Sample confirms the change in hand before any bulk update.

Why it works for established lines

A best-selling silhouette is brand equity; throwing it out to chase a trend wastes that recognition. Micro-innovation lets you refresh a proven line — new stone, new finish, new detail — so regular buyers see something current yet familiar. It is usually faster and cheaper than developing a wholly new design, because tooling for the base already exists.

Guardrails we recommend

Send the style you want to evolve and the changes you have in mind. Brief a micro-innovation